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Time to read 4 min
The community of enthusiasts who are faithful to the Subaru brand and everything that lays beneath get happy when their favorite automaker experiences small successes year after year, but bells ring even louder when huge victories wrapped with great sales numbers hit the wire. On November 1st, Subaru of America announced a 1.5 percent increase in month-over-month sales based on the numbers gathered in October in 2024. Subaru of America reported 54,552 vehicle sales for that month which beat the compared 53,772 total calculated for October in 2023. The car marker also was happy to announce that this success most naturally was reflected over the past year, since their overall sales numbers reached a 548,164 year-to-date sales figure when also stacked up next to 2023 calculations. According to their corporate press release, Subaru America's management team credited the efforts of their diligent retail outlets for the company's success on this front. "Subaru retailers stepped up to meet the needs of customers as they always do," said Troy Poston, Senior Vice President of Sales for Subaru of America, "being 'More Than a Car Dealer' to deliver vehicles with the quality, safety and reliability that builds lifelong relationships." As Subaru fans and enthusiasts know, sometimes there are reasons beyond the car's look and feel that turn the heart over to this brand.
Between their intelligent marketing efforts, well-placed sales advertising on both broadcast and in print, it is impossible not to acknowledge all the charitable initiatives, safety accolades, well publicized commitments to innovation, industry change, customer satisfaction, and overall quality of product that Subaru has attached to its iconic presence in today's automotive marketplace. Quite naturally, like the masses of faithful followers who populate our growing community, the consumers who have chosen the Subaru brand obviously feel the positive attraction and generous foundation that supplies several platforms of vehicles that appeal to a diverse world of drivers who crave both unique style and design, but also want to support a company with purpose. “October was a notable month for our retailers, partners, and the entire Subaru family", explained Jeff Walters, Subaru of America's President and Chief Operating Officer. "We achieved twenty-seven consecutive months of sales increases, helped thousands of shelter pets find homes through Subaru Loves Pets® events, responded to hurricane recovery needs, and celebrated significant race wins with the Subaru Motorsports USA team.", Walters confirmed in the press release. "These collective efforts are what inspire us to be More Than a Car Company®, pushing our commitment forward as a team.”
There is no doubt that Subaru has turned over some impressive statistics over the past year and in the months going into the fall season. The Subaru Crosstrek, a favorite offering to the consumer with a compact SUV platform, sporty style, and impressive off-road performance that has been documented by both automotive media reviewers and quickly converted overland enthusiast alike, has had an outstanding introduction to the fall season by achieving its best sales performance to date with 15,928 units rolling out of dealerships into the hands of a new generation of faithful drivers, as confirmed by Subaru's press release. This popularity and uptick in sales has equated to a 15.7 percent difference when compared to the accounting in October 2023. Further confirming the SUV boom in the U.S., according to their announcement, both the Subaru Forester and the Subaru Outback have also seen their popularity skyrocket, as the sales of each add to the sweet flavor of the brands victory chant. Their release explained that the Forester displayed sales at 13,431 vehicles with ongoing production meeting high levels of output to meet demand. In comparison, Outback sales figures were even more impressive, coming to the table as "the second-highest selling carline in October with 13,549 vehicles sold". With pride and confidence brimming, Subaru's Poston was quoted in the announcement to say, "With a strong vehicle lineup and the ability to find the right match for any driver’s needs, we’re looking forward to seeing this success continue into the holiday season."
Do you own an older Subaru platform like a Crosstrek, Forester, or Outback... or are you one of the newest members of the growing Subaru enthusiast community? Either way, you are in the right place. The Subimods online catalog contains a large selection of aftermarket parts, components, and accessories that can help your upgrade or modification move in the right direction. Subimods offers a number of solutions from some of today's best parts and accessory manufacturers. Our experienced team is here to guide you, so contact us today with your questions and we will do all we can to help you start your modification journey the right way. Check out the product rotator below with some options to hopefully get you started.
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Bryon Turcotte - Marketing Writer/Analyst
Turcotte has worked as a writer, journalist, and digital content developer for 30 years. He began his career in music journalism in 1995 then worked for several years as both a staff writer, managing editor, and a freelancer for both regional and national music publications. Over the next three decades his contributions extended beyond the music industry as he served within the realms of higher education, science and technology, manufacturing, and finance. He has been serving as a content developer and writer on the Subimods Marketing team since August 2023.
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