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Time to read 11 min
Investing in the components to upgrade the exterior lighting system on your 2022 Subaru BRZ may be an underrated and even forgotten step in the modification process. Some enthusiasts and many car owners in general may not think about how important these lights are until they discover that one of their headlights has failed at night on a dark road, or when a police officer pulls them over and writes a ticket for a blown tail light. Truly, whether they have resulted in an inexpensive or costly repair, we immediately focus on these truly critical components when we are in a jam. It seems like the light is always there, always available in any situation - until it's not. Like the gasoline we put in our tank. We only think about it when we're at the pump, or on a long road with the needle approaching empty. We have all been through these scenarios. As enthusiasts and drivers, whether we exist as casual, interested onlookers in the greater community or serious motorsports practitioners who have invested their lives into their passions, it is important to accept that if we sit behind the wheel we cannot take our vehicle's lighting for granted.
Many may not realize that motor vehicle lighting is not only about lighting the path, but it is also about driver safety and communication. Both headlights and tail lights are illuminated communication devices designed to make certain that all surrounding vehicles, pedestrians, bystanders, and other observers, no matter what the scenario, can clearly see the vehicle which is equipped. There is no doubt, if we dig deep and do our research, we'll find that many of today's most tragic night-time accidents were due to a failure or lack of lighting, signaling, or proper lighting equipment. Every enthusiast should take a good look at the exterior of their vehicle, examine their current lighting system, and remind themselves of how important an upgrade should be to ensure their safety and to protect the lives of others whether they drive just miles to work each day, or spend hours on the track or over land every weekend.
Both the experienced and most novice drivers are aligned with the simple concept that when it is dark or visibility is threatened, before you press the accelerator - you first need to see where you are going and make sure others can see you. Of course, the vehicle's headlights are assigned to this duty. A serious enthusiast knows that a quality headlight that delivers clear, strong, uniform light can be both a life saver and a true asset to overall performance. It is important to note that a vehicle's headlights are specifically designed with two features; one which assists the driver to have a clear, brilliant view at closer distances and the other to illuminate objects that are further away on the road, track, or trail. Secondly, even though we should concentrate on the road ahead, the importance of a vehicle's tail lights should stand out as well. The rear lighting array on any vehicle communicates the vehicle's position whether it is at a safe distance or close range to avoid a possible collision. The functions of illuminated tail lighting, including the notification of braking and turning are critical to maintain safety for the driver and for all others who may interact with the equipped vehicle.
At night, when the headlights are engaged, the tail lights are constantly illuminated to help other drivers see the rear of the vehicle from a distance and determine if they should decelerate, apply the brakes, or feel confident to pass the vehicle ahead. As we know, the brake light function within the tail lighting system is engaged when the vehicle's brakes are applied to stop or slow its motion. Aligning with its important purpose as a communication device, the brake light may be the most important component within this system since its failure or proper brightness could cause a collision resulting in serious damage or fatality. Lastly, the turn signal or turn indicator functionality is also a part of the rear lighting system but is also incorporated in the front and side lighting assemblies on the vehicle. Again, another extremely important facet of your lighting system, these lights communicate to other drivers, coming from behind, approaching from the front, or from the side, which direction the driver is directing the car.
An enthusiast who is focused on upgrading to a well-rounded performance profile for their 2022 Subaru BRZ should now agree that their lighting system is a keystone within its overall structure. They should now realize that quality aftermarket headlights and tail light assemblies that incorporate efficient braking and signaling functionality will amplify safety by both increasing visibility while providing an enhanced level of protection against dangerous scenarios and possible accidents. To guarantee efficient and consistent lighting performance, it is important to select high quality components from an experienced and reputable manufacturer to avoid any failures which could cause safety issues. At their beginning, the California-based AlphaRex , one of the most innovative and quickly evolving companies in the automotive industry, poised themselves as visionaries with a mission to change the automotive lighting aftermarket by blending smart technology, quality craftsmanship, and a commitment to the highest level of excellence beyond anything their competition had achieved to date.
After speaking with Adam Benker, Marketing Brand Manager at AlphaRex, we learned more about this forever expanding company, and were exposed to some important details regarding their history, product lines, and goals moving into the future. "AlphaRex leverages over 20 years of automotive lighting experience.", Benker confirmed. "Initially focusing on the off-road and truck markets, we've since expanded...modern muscle, JDM, and other tuner car scenes. As we look ahead, we're eager to broaden our product range and strengthen our presence in global motorsports." AlphaRex has accelerated their vision through challenges, obstacles, and competition by generating constant pressure on themselves to develop better products, climb over boundaries, and remain on a steady course to provide a unique product with a clear mark of extreme style flavored with the spirit of perfection. "AlphaRex is committed to expanding our product lineup to offer a wider range of lighting solutions, including brake lights, interior lights, and off-road lights", Benker confirmed, "all while maintaining our dedication to high-quality products with innovative features and sophisticated designs."
AlphaRex is a company that is focused on the auto enthusiast culture which we often forget is extremely diverse and includes many sub genres that span lovers of pickup trucks to those who champion the adoption of EV technology. Since their founding, the AlphaRex team has specialized in the engineering, development, and manufacturing of premiere automotive lighting which targets the enthusiast who wishes to raise the personality and confidence of their vehicle's exterior, while increasing the volume of safety for the vehicle and driver. Beyond their commitment as a lighting developer and innovative manufacturer, AlphaRex has also been a visible team of automotive enthusiasts who engage with multiple brand communities and cultures through events in all genres of motorsport and consumer-brand flavored advocacy. AlphaRex pays forward into the industry by being active while participating in automotive events which help to strengthen their connections to these communities while being proven contributors. These energies make them a unique beacon within the industry. "AlphaRex is driven by a team of passionate automotive lighting enthusiasts.", Benker confirms.
"While others might focus on low prices, product variety, or appearance, our unwavering commitment to quality is what defines us.", he said. "We actively connect with the car community to truly understand our customers' needs, creating products with both passion and expertise." Their commitment to the Subaru community is just one of their strengths that has also washed over a nation of multiple brands, model types, and followings as they have dedicated themselves to the global enthusiast movement by developing products for those individuals that are passionate about street, track, off road, overland, and other worlds who just love performance. They are pioneers in the performance lighting sector bringing all of our lighting designs from concept to completion, all while securing individual patents for each product and aligning to SAE and DOT regulations . Truly, more than just another aftermarket lighting company, AlphaRex has proven themselves to be the perfect match for the creative Subimods customer and stylish demands of the 2022 Subaru BRZ driver.
Our team knows quality, style, and the best overall solutions for our faithful customers and serious enthusiasts, so it is natural for Subimods to offer a number of AlphaRex lighting solutions for the obviously sleek and stylish 2022 Subaru BRZ . "Currently, our BRZ headlights and taillights are the only products we offer for Subaru." Benker explained. "However, with our entry into the JDM market in 2023, we are actively expanding our product lineup." As mentioned, quality, efficient lighting is the perfect communicator between the car's driver and others who live on the road, track, and trail trying to accomplish the same thing as they move forward. The available AlphaRex product line covers the exterior of the BRZ full circle - going from the rear with its trunk light, to its stylish tail lights, then around front to its always brilliant headlights. Subimods offers the AlphaRex lighting line at a cost starting at under $190 up to just under $1200 - depending on the lighting type, style, and color. No matter what their needs might be, Subimods has an AlphaRex solution to satisfy the desires of the 2022 Subaru BRZ owner.
As we move around the rear of the vehicle, we see the first available options from AlphaRex, their LUXX-series LED Trunk Lights . This product contains red LEDs designed to function as both parking lights and a more intense level of luminance which activates immediately when the brakes are engaged. Additionally, with their cohesive and consistent design aesthetic, these trunk lights will prove to be a perfect compliment to the stock BRZ tail light assembly, or also hit a higher level of style when matched with LUXX-Series LED tail lights, also available from Alpha Rex. Investing in this upgrade will provide a highly innovative, stylish, and dynamic look on your 2022 Subaru BRZ . "Our LUXX and NOVA Series stand out for their advanced LED technology, precise optics, and a unique blend of style and performance." Benker said proudly. "The LUXX Series features proprietary LUXX LEDs in versatile projector options, while the NOVA Series incorporates our patented Ice Cube 3D projectors with Osram Oslon Black LEDs for low beams and LUXX LEDs for high beams.", he confirms. "Both lines offer distinctive design elements like sequential turn signals and our signature light activation sequence, providing enhanced visibility and a look that sets us apart from competitors."
Our catalog lists color choices, which include:
• The Alpharex LUXX-Series LED Trunk Light in Smoke for the 2022-2024 BRZ
• The Alpharex LUXX-Series LED Trunk Light in Vivid Red for the 2022-2024 BRZ
The next products off the AlphaRex product card move into the tail lighting category. As mentioned, AlphaRex has designed great complimentary components that will take the vehicle to an entirely different level of style and functionality. The durable construction, attractive design, and progressive style behind the LUXX-series of Tail lights from AlphaRex really captures the eye, but also will impress the most choosy and creative among the Subaru tribe with its smartly engineered and prominent designed and placed LED tube as the parking indicator all while providing a bright red LED diffuser lens to ensure enhanced visibility when driving during the daytime hours. The LUXX-series Tail Lights also provide an amber LED turn signal that can project a sequential pattern or more standard selective blinking when communicating a lane change. Adding these to an upcoming BRZ upgrade list will give both driver and vehicle a well deserved personality boost.
The Subimods online catalog offers a number of lens options, which include:
• Alpharex LUXX-Series LED Tail Lights in Vivid Red for the 2022-2024 BRZ
• Alpharex LUXX-Series LED Tail Lights in Black Smoke for the 2022-2024 BRZ
• Alpharex LUXX-Series LED Tail Lights in Alpha-Black for the 2022-2024 BRZ
Lastly, AlphaRex has designed an impressive line called the NOVA-Series of Projector Headlights which are becoming a popular and cherished product within Subimods customer conversations. AlphaRex has designed this product with efficient, clear, and crisp illumination in mind by including six 3D ice-cube NOVA projectors which enhance the iconic front-end appearance of the BRZ while providing an impressive output of bright, sharp light. Again, AlphaRex incorporates their LED tube which provides both option of selectable white or amber DRL. The NOVA-Series also provides the vehicle with amber sequential turn signals and an activation light which creates a mesmerizing sequence which runs as the engine starts. This lighting product was designed with Osram LED chips to supply the low beam illumination, while including LUXX LED chips for the dual beam projector. When these lights awaken, the driver can be assured that heads will turn and their cherished BRZ will experience the highest clarity and assisted performance beyond their hopes and dreams. This is a product that brings pride to the Subimods team as quality, durability, and the amplification of style mixed with innovation is one of our most treasured characteristics to promote to our customers.
Take a look in our catalog for these AlphaRex offerings, which include:
Alpharex NOVA-Series LED Projector Headlights in Black for the 2022-2024 BRZ
Alpharex NOVA-Series LED Projector Headlights in Alpha-Black for the 2022-2024 BRZ
The team at AlphaRex confirms their commitment and passion through the quality of their offerings which is repeatedly supported what was shared by Benker's message. AlphaRex is a passionate team of innovators who have become industry leaders. "At AlphaRex, we’re always pushing boundaries, and it’s rewarding to see our products make a real impact in the automotive community while we gradually expand into motorsports.", he said. "Many of our team members are automotive enthusiasts, so it’s especially fulfilling to receive compliments from fellow enthusiasts on the quality of our products." Bringing their designs and quality to the BRZ platform is just the first step for a company who has a larger view of their pivotal entrance into the world of Subaru. "AlphaRex offers unique, high-performance lighting solutions that enhance both the appearance and driving experience of the BRZ.", he explains. "Our products deliver superior visibility, durability, and style, making them a perfect choice for Subaru enthusiasts.", he added. "AlphaRex stands behind our products with a 2-year warranty and dedicated customer support. If issues arise, we offer prompt assistance, replacements, or repairs to ensure our customers are fully satisfied."
For more information regarding aftermarket lighting products from AlphaRex for your 2022 Subaru BRZ , please visit our website and explore the section dedicated to your platform at: https://subimods.com/collections/shop?q=alpharex
Bryon Turcotte - Marketing Writer/Analyst
Turcotte has worked as a writer, journalist, and digital content developer for 30 years. He began his career in music journalism in 1995 then worked for several years as both a staff writer, managing editor, and a freelancer for both regional and national music publications. Over the next three decades his contributions extended beyond the music industry as he served within the realms of higher education, science and technology, manufacturing, and finance. He has been serving as a content developer and writer on the Subimods Marketing team since August 2023.
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