Compared to OEM or the optional STi shift **** available in the NA BRZ models, I prefer this one the most.
The stock **** has three seams, this one has four. It gives a better grip and a balanced feel at hand. Not to mention, it has the best font and color combination. It stands out every time when I drive the car.
Sure, it's more expensive than other aftermarket products, but since it's the STi product, it's solid and flows well with the interior trims well.
Combined with STi short throw shifter, this was one of the best upgrade I got for my car. Subtle, but noticeable. This shifter **** compliments the notchness that the STi short throw shifter brings.